Emperical evidence suggests that the new, hyped Apple rechargeable batteries are actually just the Sanyo Eneloop brand in disguise.
One of the best kept secrets in the world of business today is branding. Companies can buy anything they want, stick their logo on it, and sell it as their own. It happens all the time. As consumers, it is sometimes quite obvious when a product is being branded by the retailer who sells it. Other times, however, it can take you by surprise.
Batteries — and particularly rechargeable batteries — are one of these products.