
Image courtesy of mactalk.com.au
Everyone knows that Apple isn’t in the consumer-driven rechargeable battery business — they leave that industry vertical to companies like Sanyo, Vapex, and Panasonic. However, behind the scenes, Apple has invested millions into the R&D of its own in-house rechargeable battery technology. The LiOn rechargeable batteries used in its iPad, iPhone 4, and latest round of MacBooks are unprecedented in how long they can hold their charge and continue to perform an optimum levels. This, of course, is great news for the Apple consumer, since most of Apple’s most popular product are mobile-based.
But just as Ferrari started out as a strictly race-oriented car builder and only eventually got into the street car business, so too has Apple thrown its hat into the consumer rechargeable batteries market, looking to share a slice of the A$ 39 billion dollar pie, which is projected to grow to A$ 56 billion by 2013.
Apple’s new consumer-based NiMH battery charger hit the Australian consumer market just recently and, even though a battery charger is a rather modest piece of technology for the company that brought us the iPad, iPhone 4, and MacBook, it has caused as much of a splash as many of its top-tier gadgets.
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