It wasn’t that many years ago that the prices of digital SLRs were prohibitive for average camera users: unless you were a professional photographer — or at least a very serious photo junkie — chances are, your digital camera was autofocus. And Canon had the perfect consumer-driven answer to this reality: the Elph.
But with the rise of beefed-up camera sensors on smartphones (models like the iPhone 4S and Samsung Galaxy S 2 now boast 8-megapixel cameras and incredibly sophisticated photo imaging software), companies like Canon have been forced to make digital SLRs more affordable in order to offer consumers a step up from what they already get from their favourite smartphones.
The Canon PowerShot SX40 HS is a perfect example of this. According to DigitalTrends, the camera boasts an 8.5 out of 10 rating for quality, performance, and features, with the only “cons” being a slight lack of stability when using a maximum telephoto lens and a less-than-stellar video shooting capability. But those flaw aside, the Canon PowerShot SX40 HS has a fabulous imaging processor — still great even though the camera was released in 2010, as well as an impressive 35x zoom: “This gives you a focal range of a nice wide-angle (24mm) with a telephoto that extends as far as 840mm.” For the money, this is just about the best value-priced digital zoom you’ll find on the market today.
But if you’re looking for a newer Canon SLR model, you’re in luck: Canon is set to release a new model at this year’s expo.